Business Case Studies, Leadership Case Study, Tata Group,Ratan Tata

Code : COM0057

Year : 2005

Industry : Entertainment

Region : UK

Teaching Note:Not Available

Structured Assignment :Not Available

Abstract: Traditionally the BBC has dominated the radio-broadcasting sector in the UK. The publicly funded BBC dwarfed commercial radio stations, which intended to challenge the BBC in the wake of the success of the digital radio broadcasting. The BBC has also invested heavily in digital radio. The advent of digital radio has fragmented the radio audience, adversely affecting the advertisement revenue of the commercial radio stations.

Analysts opine that only those media groups, which have cross-selling ability and adequate scale to negotiate good deals with the advertisers, would survive these challenging times or will be lost in the consolidation wave that is sweeping the British radio-broadcasting sector. In this aspect, East Midlands Allied Press (Emap) plc., a leading radio and magazine group, has an edge over its competitors. It is believed that Emap would challenge the BBC in digital radio broadcasting.